Manchester United supporter Jamie Hay died on May 6 after a car accident three days earlier.

His family have asked mourners to turn up to his funeral on Friday wearing his favourite team's replica shirts.

But demand for the shirts has been so high that the town's branch of JJB Sports has had to order more – and has been selling them at a discounted price to Jamie's friends.

It has also had to order in extra letter Js after so many people requested his name – or nickname Jambo – to be printed on the back.

More than 300 friends and family are expected at the funeral in Kettering Crematorium and coaches will be provided for the journey.

Andy Finlay, a supervisor at JJB Sports in Phoenix Parkway, said the store was offering a £3 discount to anyone buying a top for Jamie's funeral.

He said: "His parents came in to talk to us and we were happy to help them out. We had to order in about 70 or 80 extra shirts on top of the ones we had in store.

"We also had to get extra Js for the shirts because so many people wanted his name on the back."

Bosses at the store now believe they have enough shirts to satisfy demand and are happy to reserve shirts for mourners until the service.

Jamie's mum Pauline, of Danesholme, said: "More than 300 people are expected to go to his funeral.

"We have got coaches leaving from the back of our house for everyone who wants to go.

"Everyone will be wearing Manchester United shirts. JJB has been really good and has given discounts to people for the funeral.

"We have had so many cards from people and we don't even know who a lot of them are. They are saying 'you don't know us, but we knew Jamie'."

Jamie was in collision with a blue Fiat Punto on his way home from a wedding reception, on the A6003, between the Rockingham Road roundabout and Vian Way, at about 10.50pm on May 3.

His funeral will at the Albert Munn Chapel at Kettering Crematorium at 12.45pm.