The marketing plan will be aimed at promoting a better image for its residents and potential investors.

Suggestions include improving welcome signs on the way into town, creating a new town website and an online directory of town shops and creating a Wellingborough brochure, information sheets and postcards.

The Place-Making Strategy has been drawn up for Wellingborough Council by consultants Breeze Strategy.


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In the report Adam Breeze, from Breeze Strategy, says Wellingborough is standing at "an important crossroads" that will determine the lives of its residents for many years to come.

He said: "There are many great things happening in the town and there are plans for many more in the future.

"But that future is never guaranteed and every penny of investment must be fought for and nothing should be taken for granted.

"The town needs a better image for the people who live here. Local residents must have faith in the place and need to be encouraged that they can play their part by supporting local businesses and spreading positive messages.

"The town needs a better image for the people who work here. Companies of all sizes must feel a part of the Wellingborough story going forward.

"And the town needs a better image to attract future residents, new companies and more people to visit and shop here."

The council's development committee will be asked tonight to endorse the plan and consider what elements of the proposals should be put in place.

In a report, the local authority's economic development manager Nicola Dennis said: "Given the current economic climate, the stakes are higher than ever and Wellingborough cannot afford not to promote itself to best effect."

Richard Fraiel, of The Meadows, Wellingborough, said: "I think the whole idea is basically quite good but they have to look and think very carefully about what they promote.

"They can't promote Wellingborough as a traditional market town because we lost that years ago, nor as a fantastic shopping venue because it doesn't have the mix of shops."

The council is set to ask the resources committee to approve £30,000 for initial work on the campaign. A further £255,000 could be needed to implement the three-year plan.