Kettering personal injury claims company launches national TV campaign

By Phoebe Radford
Published 1st Jan 2020, 06:00 BST
National Accident Helplines new creative campaign Claims across the nation, developed by The Corner London, will be broadcast from January 1st 2020National Accident Helplines new creative campaign Claims across the nation, developed by The Corner London, will be broadcast from January 1st 2020
National Accident Helplines new creative campaign Claims across the nation, developed by The Corner London, will be broadcast from January 1st 2020
National Accident Helpline, a Kettering-based personal injury claims company, is launching a national TV campaign in the new year.

The campaign is titled 'Claims across the nation' and launches today on New Years Day.

Adverts will be shown on daytime television and video on demand and will focus on the hundreds of people across the UK who call the service every day.

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The advert will feature aerial views of different locations and show CGI orbs rising to represent calls being made to the National Accident Helpline.

National Accident Helplines new creative campaign Claims across the nation, developed by The Corner London, will be broadcast from January 1st 2020National Accident Helplines new creative campaign Claims across the nation, developed by The Corner London, will be broadcast from January 1st 2020
National Accident Helplines new creative campaign Claims across the nation, developed by The Corner London, will be broadcast from January 1st 2020

The orbs will change colour from red to teal when an advisor tells customers that the company can help them.

Tom Fitzgerald, managing director of National Accident Helpline, said: “We pride ourselves on helping hundreds of people nationwide every day, without ever compromising on our caring and empathetic brand of service, and this campaign is a true reflection of that ethos.”

National Accident Helpline is a personal injury claims company that offers free and impartial advice from their legal support advisors on compensation for accidents that were not the victim's fault.

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If people decide to pursue their claim, National Accident Helpline will help match customers with a solicitor from their network of specialist solicitors.

The company has 25 years of experience and says they have never cold-called. They have an excellent rating on Trustpilot.

Their new advert campaign has been developed by The Corner London in partnership with director Cole Paviour and production company Unit 9.

The Corner London previously worked on National Accident Helpline's 2017 rebranding campaign titled 'When it’s wrong, make it right'.

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Neil Simpson, CEO of The Corner London, said: "This campaign, like its predecessor, champions the person who has been injured in an accident, and charts their emotional journey as they make that first call to see what can be done to help them.

"Its messaging, tone and approach sets National Accident Helpline apart from others in the personal injury claims sector and demonstrates the ease and effectiveness of a service which is personal and compassionate, while operating on a national scale."

Related topics:Kettering